If you have curly or wavy hair, you’ve no doubt tried any 
              number of methods to straighten it—from heavy-duty blow-drying 
              sessions to pressing your locks on Mom’s ironing board. (Remember 
              how much those cheek burns hurt?)
Thanks to technological advances over the last few years, help 
                is finally here. Three new approaches are definitely worth considering, 
                depending on the time and money you want to invest.
              As with any major change, be sure to discuss all of your options 
                with your hairstylist, who can provide individualized attention 
                and advice based on your hair type and condition.
              Isn’t It Iron-ic?
              There’s a whole new breed of flat irons on the market today—specialized 
                straightening irons with flat ceramic plates. Most of the better 
                models have adjustable temperature settings that reach up to 400°F. 
              
              Not only will these new irons make your hair as straight as the 
                proverbial stick, but they will also add shine and eliminate frizz. 
              
              Best of all, these handheld, ergonomically designed irons can 
                be easily used at home, with only a short learning curve and relative 
                speed. The only real disadvantage? You have to repeat the ironing 
                process each time you shampoo.
              Top manufacturers include Conair, Wigo, Salono and Chi, with 
                models that cost between $40 and $225. Read product features carefully 
                to select the iron that best meets your needs, and consider your 
                purchase an investment.
              Just Relax!
              The second approach to consider is use of a relaxing agent—a 
                chemical straightening process that African-American women have 
                been utilizing for decades, which changes the basic structure 
                of the hair follicle. 
              There are different relaxer strengths: mild, regular and strong. 
                One of the best ways to determine the strength best suited for 
                your hair is a strand test. This may involve simply pulling on 
                a hair strand to determine its elasticity, or putting a small 
                amount of relaxer on the strand to gauge its reaction. If, for 
                example, your hair is fine and only moderately elastic, you will 
                probably want to use a mild relaxer. 
              Experts agree that a licensed, experienced stylist should perform 
                chemical relaxing services in the salon. A qualified professional 
                will know which products to use for your hair type, how to protect 
                the integrity of your hair and how to prevent chemical burns. 
                The process, which usually takes a few hours, generally costs 
                between $200 and $400.
              It Can’t Get Much Straighter Than This…
              Japanese thermal reconditioning is the newest trend in hair straightening, 
                receiving a tremendous buzz in salons and the media. 
              This, too, is a chemical process, and the most widely known seems 
                to be the Yuko System. Developed in Japan, it enjoys great success 
                among Caucasian women, but many African-American clients find 
                it to be too severe for their more delicate hair. 
              Performed in the salon, thermal reconditioning requires the stylist 
                to apply a chemical treatment to the hair, followed by ironing 
                each strand. The process, which yields truly amazing results, 
                may take several hours to complete and costs anywhere from $800 
                to $1,500. 
              With thermal reconditioning, your hair remains straight regardless 
                of weather conditions. Other than cost, the only downside is that 
                new hair growth will appear curly (or your natural texture). Treatments 
                must be repeated for regrowth.
              Before paying a stylist for any thermal reconditioning treatment, 
                make sure she is experienced in the process. There have been some 
                reports of hair damage, usually involving stylists who have received 
                insufficient training or are new to the procedure.
             
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